Location:📍Echo Brickell Residences

Address: 1451 Brickell Ave, Miami, FL 33131

Exciting news is brewing at Echo Brickell Residences as the architectural masterpiece by Carlos Ott welcomes its newest tenant—a coffee and juice shop named Joe & the Juice.

Founded 15 years ago in Copenhagen by ex-karate champ Kaspar Basse, Joe & the Juice has since grown into a global sensation with over 212 locations worldwide. However, it's not just their delectable beverages that set them apart; it's their unique approach to personnel management and customer interaction that truly sets them apart from the competition.

At the heart of Joe & the Juice's success lies its unwavering commitment to people and culture. Instead of traditional human resources departments, the company embraces a "Human Potential Development" approach, recognizing that nurturing the talents and energies of its employees is paramount. Founder Kaspar Basse understands that the key to a thriving business is not just about serving great coffee and juice—it's about creating meaningful human connections.

One of the most distinctive aspects of Joe & the Juice's approach is its rejection of scripted interactions. Instead of forcing employees to recite memorized lines, Basse prefers to size them up based on their charm and energy. This emphasis on authenticity and spontaneity fosters genuine connections with customers, setting the stage for memorable experiences that keep them coming back for more.

Basse boldly declares, "The main difference between bricks-and-mortar and online retail is your people." He firmly believes that by empowering employees to engage authentically with customers, businesses can create value that goes beyond mere transactions. In an era dominated by digital convenience, Joe & the Juice stands as a beacon of human-centricity, challenging the notion that scripted interactions are the only path to success.

As Joe & the Juice sets its sights on conquering the American market, its ambitious plans include opening 150 stores across the U.S. in 2018. With direct competition from industry giants like Starbucks, the company's expansion strategy extends beyond coffee to tap into the lucrative juice and smoothie market, currently valued at $2.3 billion.

As Echo Brickell Residences welcomes Joe & the Juice into its community, it's clear that more than just a coffee and juice shop is setting up shop. With its innovative approach to personnel management and unwavering focus on people and culture, Joe & the Juice to redefine the traditional coffeehouse experience, one charismatic interaction at a time.