Reformation's Bond street location is "tech-enabled" making the experience as if you were shopping online

Address: 39 Bond St, New York, NY 10012

Reformation, an L.A.-based sustainable clothing brand, 

Founder: Yael Aflalo

Reformation Bond St. NYC

photo by Nadia Bouzid

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Feels like a showroom

Reformation Bond St. NYC

photo by Nadia Bouzid

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Fashion is the third most polluting industry in the world

Reformation Bond St. NYC

photo by Nadia Bouzid

see more on RETAIL

Reformation Bond St. NYC

photo by Nadia Bouzid

see more on RETAIL

Reformation Bond St. NYC

photo by Nadia Bouzid

see more on RETAIL

Reformation Bond St. NYC

photo by Nadia Bouzid

see more on RETAIL

Reformation Bond St. NYC

photo by Nadia Bouzid

see more on RETAIL

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This apparel startup fixed the worst part of shopping for clothes in stores — and it could defy retail's curse -via BUSINESS INSIDER