"Brandless" does a Pop-Up in the Meatpacking District, so pedestrians can try and taste their goodies before ordering online
Campaign Name: Pop-up with purpose
Open from October 24 to November 4
📍MILK BUILDING: 451- 459 West 14th Street
Brandless does a second pop-up in New York, following their debut in L.A. with an experiential short-term location. “Brandless” is a company that sells exclusively online, and had never shown their merchandise to the public in an actual retail location.
The main goal of the campaign “pop-up with purpose” is for people to taste and try their products, to create a brand awareness and get more clients into their online sales funnel.
Nothing is for sale in the showroom, instead they offer an interactive experience, very millennial I must add and everything geared towards social media sharing. It is funny that a company with no brand is doing this huge experiential space to position and market their brand-less brand :). They offer over 350 household essentials, and everything, absolutely everything costs $3.
Brandless, launched in 2007, they have a well mapped strategy and beautiful corporate values. It looks like it is going to be one of “those ones”.
bellow some images of the pop-up
The pop-up is located in the Milk Building in the Meatpacking District. I think thy chose a great high foot traffic location. Where there are mostly likely nailing their ideal customers.
Brandless Fair Trade Certified Coffee
📍MILK BUILDING: 451- 459 West 14th Street
photo by: Nadia Bouzid
Brandless is a “direct-to-consumer” company who offers a curated assortment of products at simple, fair prices with no brand label. This is why they say are able to eliminate markups, the so called “brand-tax”.
There is a tasting wall of non-GMO, organic and vegan snacks. The entire food assortment Brandless offers is non-GMO and made without any synthetic preservatives or flavors. There is also a range of gluten-free, organic and vegan items.
📍MILK BUILDING: 451- 459 West 14th Street
Brandless MOTTO
photo by: Nadia Bouzid
Did you know that 40 million people struggle with hunger in the United States? [click here to learn more about Brandless’ Give Back and meal donation program] For every time someone checks out at Brandless, the company donates a meal to someone facing hunger, through their partnership with Feeding America.
SOCIAL MEDIA STRATEGY
📍MILK BUILDING: 451- 459 West 14th Street
Brandless Life
photo by: Nadia Bouzid
“Pop-up with purpose” encourages visitors to use their hashtag #brandlesslife.
They have partnered with Feeding America to whom they will also donate one meal for every post tagged #brandlesslife
The Packaging
📍MILK BUILDING: 451- 459 West 14th Street
Brandless products
photo by: Nadia Bouzid
CLEAN BEAUTY
They have banned over 400 questionable ingredients from their beauty and personal care products, amongst them; paragons, sulfates and phthalates.
📍MILK BUILDING: 451- 459 West 14th Street
Brandless
photo by: Nadia Bouzid
Nothing is for sale, the main purpose of the pop-up is for customers to try and get to know their products.
📍MILK BUILDING: 451- 459 West 14th Street
Brandless products
photo by: Nadia Bouzid
I am very special when picking my nail clippers, and I have to say these ones are really good, they have a precise cut and perfect sharpness.
📍MILK BUILDING: 451- 459 West 14th Street
Brandless products
photo by: Nadia Bouzid
📍MILK BUILDING: 451- 459 West 14th Street
Brandless products
photo by: Nadia Bouzid
$3 dlls coconut oil 😱
The Brandless Promise:
Here at Brandless™ we put people first, which means value and values stick together.
Better stuff, fewer dollars, no nonsense.
About Brandless, Inc.:
Launched in July 2017, Brandless is a new kind of company, a community that puts people first, believes everyone deserves better, and better shouldn't cost more. Built for profit and purpose, the community-informed and data-driven direct-to-consumer company makes hundreds of better-for-you, everyday essentials, including organic, non-GMO food, clean beauty and personal care products, non-toxic cleaners and home goods offered at simple fair prices. The Brandless team travels the globe and conducts thorough research and testing to make sure each of these items are best-in-class when it comes to quality, taste and value. Brandless also creates and curates original digital content ranging from recipes to life hacks and spotlights on people doing good in the world. Brandless partners with Feeding America, the nation's largest network of food banks in order to support those affected by the daily hunger crisis in America. Co-founded by Tina Sharkey and Ido Leffler, Brandless has offices in Minneapolis and San Francisco and ships to all 48 contiguous US states every day.
For more information on Brandless, please visit Brandless.com/about, and follow on Instagram, Facebook and Twitter.
*Learn more about Brandless' meal donation and Give Back program at brandless.com/help/give
