Brandless does a second pop-up in New York, following their debut in L.A. with an experiential short-term location. “Brandless” is a company that sells exclusively online, and had never shown their merchandise to the public in an actual retail location.

The main goal of the campaign “pop-up with purpose” is for people to taste and try their products, to create a brand awareness and get more clients into their online sales funnel.

Nothing is for sale in the showroom, instead they offer an interactive experience, very millennial I must add and everything geared towards social media sharing. It is funny that a company with no brand is doing this huge experiential space to position and market their brand-less brand :). They offer over 350 household essentials, and everything, absolutely everything costs $3.