Posts tagged Pop-Up
Advertizing Brands Through Small Retail Locations: Online Shopping, Pop-Ups, and Omnichannel Retailing
Advertizing Brands Through Small Retail Locations: Online Shopping, Pop-Ups, and Omnichannel Retailing

The way we shop has undergone a dramatic transformation in recent years. Traditional brick-and-mortar stores are closing their doors, and the rise of online shopping seems unstoppable. However, amidst this retail evolution, certain brands are proving that physical retail stores can not only survive but thrive by embracing innovative approaches and building strong brand-customer relationships. In this post, we'll delve into the success stories of brands like Bonobos, Warby Parker, Tesla, Apple, Nike, Adidas, Uniqlo, and Lululemon, which have harnessed the power of small retail locations in high-traffic areas.

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REAL ESTATENadia BouzidCommercial Realestate, Pop-Up, Bonobos, Warby Parker, Unique LocationsComment
"Brandless" does a Pop-Up in the Meatpacking District, so pedestrians can try and taste their goodies before ordering online
"Brandless" does a Pop-Up in the Meatpacking District, so pedestrians can try and taste their goodies before ordering online

Brandless does a second pop-up in New York, following their debut in L.A. with an experiential short-term location. “Brandless” is a company that sells exclusively online, and had never shown their merchandise to the public in an actual retail location.

The main goal of the campaign “pop-up with purpose” is for people to taste and try their products, to create a brand awareness and get more clients into their online sales funnel.

Nothing is for sale in the showroom, instead they offer an interactive experience, very millennial I must add and everything geared towards social media sharing. It is funny that a company with no brand is doing this huge experiential space to position and market their brand-less brand :). They offer over 350 household essentials, and everything, absolutely everything costs $3.

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RETAILNadia BouzidRetail, Pop-Up, Brandless, New YorkComment
Bonobos takes over Kit + Ace's corner location in Coconut Grove
Bonobos takes over Kit + Ace's corner location in Coconut Grove

Menswear retailer Bonobos, opens their second Miami location taking over former Kit + Ace's  corner spot in Coconut Grove, Miami

Canadian based Kit + Ace was launched by LuluLemon's Shannon Wilson and her stepson back in 2014. They have announced that they will be closing most of their US brick + mortar stores and are shifting their focus to online selling. [ so it wasn't anything personal with Coconut Grove]

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REAL ESTATENadia BouzidBonobos, Coconut Grove, miami retail, Commercial Realestate, Pop-Up, RetailComment
Hermes' Pop-Up Store in Kyoto: A Blend of Tradition and Luxury
Hermes' Pop-Up Store in Kyoto: A Blend of Tradition and Luxury

A captivating blend of architectural brilliance and brand storytelling. Meticulous decisions by the architects transform the space into a living representation of Hermes' ethos. Balancing tradition and innovation, every detail, from layout to materials, pays homage to the Gion machiya-style house's historical roots. Visitors are not passive observers but active participants in an emotionally resonant experience that defies conventional retail spaces. Hermes Kyoto, a harmonious fusion of tradition and innovation, creates a memorable and timeless atmosphere where the past and present coexist, leaving an indelible mark on all who explore it.

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DESIGNNadia BouzidHermes Kyoto Pop-UpHermes, Illustrations, Fashion, Kyoto, Pop-Up, Commercial Realestate, Retail, Unique LocationsComment