President of the Salone del Mobile Claudio Luti had this to say: “When you look at the thousands of people streaming through the pavilions each day, it’s easy to understand why the Salone del Mobile.Milano is not just a simple trade fair but a global experience and an emotion that attracts companies, creatives, communicators and professionals from all over the world. Precisely because of this power of attraction, the Salone del Mobile is a great resource for the Italian system, concentrating the innovative excellence of thought and product in a single moment and in a single place. It is during these few days that the initial, virtuous and fruitful dialogue between productivity and creativity that will inform great projects over the coming months is sparked. This is where extraordinary meetings take place, capable of changing the course of things and triggering meaningful collaborations. This is where the words of the Manifesto come alive and become concrete, with business and cultural opportunities for those who believe in quality and ina future fuelled by internationalisation.”